Travel Like Your Favorite Star: Why Set-Jetting Is the Travel Trend You Didn't Know You Needed
What if I told you your next dream vacation might be hiding in your Netflix queue?
In 2025, travelers aren't just flipping through guidebooks or scrolling Instagram for inspiration — they're taking cues straight from the screen. It's called set-jetting, and it's booming. Think: sipping espresso where Emily in Paris filmed, strolling down the cobblestones seen in Bridgerton, or diving into the moody coastal cliffs of The White Lotus. And it's not just about snapping a selfie, it's about stepping into a story.
As your go-to travel advisor for curated, immersive experiences, I'm here to unpack this trend and show you how to make set-jetting more than a fantasy. We're turning screen dreams into expertly planned adventures.
🎬 What Is Set-Jetting, Anyway?
Set-jetting is the rising trend of planning your travels around TV and movie filming locations. It's more than fandom — it's experiential wanderlust. Travelers want to feel like they're in the scenes that stole their hearts — whether it's navigating the dramatic Icelandic landscapes of Game of Thrones, retracing the romantic canals seen in Lupin, or hitting the Sicilian shoreline of The White Lotus.
The power of visual storytelling has always influenced our travel desires, but today's high-production streaming shows have elevated this to an art form. When we watch characters navigating the windswept cliffs of Cornwall in Poldark or dining in a chaotic Moroccan souk in Jack Ryan, we're not just watching a plot unfold – we're mentally booking tickets.
I personally did this throughout Northern Ireland several years ago, before Game of Thrones wrapped up. We stopped at the Dark Hedges, which doubled as the Kingsroad in the series — an eerie, tunnel-like avenue of beech trees that’s just as dramatic in person.
We also visited the harbor at Ballintoy, which served as the rugged backdrop for the Iron Islands, including scenes at Lordsport and near Castle Greyjoy. It was surreal standing in these real-world locations, knowing they helped bring Westeros to life on screen.
One day, I’d love to do the same in New Zealand to explore Hobbiton in Matamata to walk through the rolling green hills of the Shire from The Lord of the Rings and The Hobbit films.
Expedia's recent Set-Jetting Forecast reports that 68% of U.S. travelers say TV shows and movies influence their travel decisions. And nearly 40% have already booked a trip inspired by something they've watched. That's not just a trend, it's a fundamental shift in how we choose destinations.
✨ Why This Trend Is So Hot Right Now
Streaming = Instant Wanderlust
With binge-worthy shows dropping weekly, we're constantly discovering new destinations from the comfort of our couch. This "see it, want to go there" mentality is instant, and travel booking platforms are catching up fast with curated itineraries and location guides.
The cinematic quality of today's shows turns every frame into a potential travel poster. When Succession showcases the Italian Lakes or Yellowstone captures Montana's rugged beauty, audiences aren't just following the plot, they're mentally planning their next getaway. Streaming platforms have essentially become the world's most engaging travel channels, delivering 8-10 hours of destination marketing wrapped in compelling narratives.
Social Media + FOMO = Travel Goldmine
TikTok and Instagram have become the most powerful drivers of this trend. Travelers are sharing their on-location moments, and the viral nature of it all creates a ripple effect, especially among Gen Z and millennials who crave authenticity, aesthetic backdrops, and "been there" bragging rights.
The hashtag #setjetting has millions of views across platforms, with travelers recreating iconic scenes, hunting Easter eggs from their favorite shows, and sharing insider tips about filming locations. What begins as a casual scroll often ends with someone booking a flight to Croatia after seeing a TikToker posing on the King's Landing walls from Game of Thrones.
Escapism Meets Reality
Post-pandemic, people are craving more than a vacation, they want immersion. Set-jetting offers an escape that's emotionally tethered to stories they already love, adding layers of meaning to their journey.
There's something uniquely satisfying about standing where your favorite characters stood, experiencing the same views, sounds, and atmosphere that made you fall in love with a show. It transforms a standard vacation into a multi-sensory connection with stories that moved you emotionally. In a world where authentic experiences are increasingly valued, set-jetting delivers profound personal significance beyond standard tourism.
The Psychology Behind the Phenomenon
Set-jetting taps into our natural desire for narrative and meaning. When we visit locations from beloved shows, we're not just seeing new places – we're connecting with characters and stories that have become part of our emotional landscape. It creates a bridge between fiction and reality that traditional tourism can't match.
Research from the Journal of Travel Research suggests that film-induced tourism creates stronger emotional connections to destinations, often resulting in longer stays and deeper exploration than conventional tourism. We're not just visiting places; we're experiencing them through the lens of stories we already care about.
🌍 The 2025 Set-Jetting Hot List
According to WSOC-TV and Expedia's 2025 trend watch, here are some of the year's most in-demand filming destinations:
Sicily, Italy (The White Lotus, Season 2)
Sun-drenched cliffs, baroque towns, and five-star properties — it's a Mediterranean dream come true.
Beyond the show's famous San Domenico Palace hotel in Taormina, visitors can explore authentic Sicilian villages, ancient Greek theaters, and the imposing Mount Etna. The island's complex history has created a fascinating cultural mosaic that goes well beyond the drama portrayed in the series. Authentic experiences include private cooking classes featuring traditional Sicilian cuisine, wine tastings at family-owned vineyards, and guided tours of ancient archaeological sites dating back to Greek and Roman times.
Paris, France (Emily in Paris)
Yes, it's touristy, but you can explore it beyond the clichés with the right planning.
While Emily’s Paris is all glamour and glossy Instagram shots, the real City of Light offers far more depth. Skip the overcrowded filming locations and explore neighborhoods like Canal Saint-Martin and Belleville, where street art, open-air markets, and indie cafés reflect a more authentic Parisian vibe. The 11th arrondissement is perfect for finding trendy bistros and lively nightlife without the tourist markup. You could even book a behind-the-scenes tour of a Paris fashion atelier or take a private cooking class with a local chef. That would be an experience that goes far beyond the show's rom-com version of Parisian life.
And if you're feeling inspired by Season 4, why not follow Emily’s footsteps to Rome? Trade the Seine for the Tiber River, and discover your own slice of La Dolce Vita. From rooftop aperitivos overlooking the Pantheon, to Vespa rides past the Colosseum, Rome offers cinematic charm with a distinctly Italian flair. Whether it’s a gelato-fueled stroll through Trastevere or a guided tour of hidden Roman courtyards and fountains, this eternal city deserves its own spotlight on your itinerary.
South Korea (Squid Game, Extraordinary Attorney Woo)
With the rise of K-dramas, Seoul is a buzzing hotspot for pop culture pilgrims.
Beyond the neon-lit streets of Gangnam, travelers can explore traditional hanok villages, visit historical palaces, and immerse themselves in Korea's cutting-edge technology scene. K-drama fans can book specialized tours that visit filming locations across multiple shows, often with guides who provide context about Korean culture that might be missed in the shows themselves. The Korean Wave (Hallyu) has created a rich tapestry of experiences ranging from K-beauty workshops to temple stays for those looking to delve deeper than just taking photos at filming locations.
Scotland (Outlander)
Think dramatic highlands and rugged romance. History lovers and nature buffs unite.
Outlander fans can trace Claire and Jamie's footsteps through ancient stone circles, historic castles, and misty glens. The show has sparked renewed interest in Scottish history, especially the Jacobite rebellion and Highland culture. Exclusive experiences include private access to historic castles used in filming, Highland whisky tastings paired with traditional Scottish cuisine, and guided hikes through the same dramatic landscapes traversed by the characters. Many visitors are surprised by how accurately the show portrays the raw beauty and complex history of the Scottish Highlands.
New Zealand (Lord of the Rings, The Rings of Power)
Iconic Middle-earth landscapes with epic hiking, adventure sports, and Maori culture.
While Hobbiton remains the most famous filming location, New Zealand offers countless other breathtaking landscapes that served as the backdrop for Middle-earth. The country's dramatic diversity – from volcanic peaks and pristine lakes to dense forests and coastal cliffs – continues to attract fantasy fans and nature enthusiasts alike. Exclusive set-jetting experiences include helicopter tours over the "Misty Mountains," guided treks through filming locations with production crew members who worked on the films, and Maori cultural experiences that reveal the indigenous heritage that informed many aspects of the fantasy world created on screen.
Romania (Wednesday)
The gothic architecture of Bucharest and Transylvania is finally having its moment.
The eerie atmosphere of Nevermore Academy found its perfect setting in Romania's historic castles and medieval towns. Beyond the show's gothic aesthetic, travelers discover a country with rich folklore, spectacular natural scenery, and remarkably preserved medieval architecture. Exclusive experiences include after-hours tours of Cantacuzino Castle (which served as Nevermore's exterior), traditional Romanian feasts in historic settings, and folklore-focused excursions that explore the real myths behind the country's vampire legends. Romania offers exceptional value compared to Western European destinations while delivering equally impressive historical sites and natural beauty.
Hawaii (Jurassic World, The White Lotus)
Always a classic — but now with even more cinematic appeal.
Hawaii's dramatic landscapes have made it Hollywood's go-to tropical backdrop for decades. While the Jurassic Park franchise showcases the islands' lush valleys and dramatic cliffs, The White Lotus highlights its luxury resorts and complex social dynamics. Set-jetters can experience both worlds – from adrenaline-pumping adventures at Kualoa Ranch (where numerous films have shot their dinosaur scenes) to exclusive stays at oceanfront resorts featured in recent shows. Cultural experiences with native Hawaiian guides offer perspective beyond what's portrayed on screen, revealing the islands' rich heritage and ongoing environmental conservation efforts.
Malta (Gladiator 2 (2024 release))
This Mediterranean gem is back in the spotlight — and still surprisingly under-the-radar.
With Ridley Scott's highly anticipated Gladiator sequel filming extensively in Malta, this compact archipelago is set to become 2025's breakout set-jetting destination. Its ancient architecture, dramatic coastlines, and remarkably preserved medieval cities provide the perfect backdrop for historical epics. Visitors can explore the actual filming locations while discovering Malta's unique culture – a fascinating blend of Italian, Arabic, and British influences. Exclusive experiences include private boat tours of the dramatic Blue Grotto, special access to historical sites normally closed to the public, and culinary experiences featuring Malta's distinctive Mediterranean cuisine that reflects its position at the crossroads of civilizations.
🌟 How I Help You Set-Jet in Style
Planning a movie-worthy getaway isn't as simple as Googling a filming location. That's where I come in.
As a travel advisor specializing in cruises, immersive experiences, and curated getaways, I can help you:
Choose destinations that match your favorite shows and your travel style
Not all set-jetting experiences are created equal. Some filming locations offer substantive cultural experiences, while others might be little more than a photo opportunity. I'll help you distinguish between locations that offer genuine immersion versus those that might disappoint. By understanding both your favorite shows and your travel preferences, I can craft an itinerary that balances iconic filming locations with authentic cultural experiences that align with your interests.
Find luxury accommodations with set-jetting appeal — from boutique hotels to cruise port extensions
Imagine staying at the actual castle featured in your favorite period drama, or in the boutique hotel where a famous scene was filmed. These accommodations often book out months in advance, but my industry connections can secure your spot. For cruise lovers, I specialize in creating seamless land extensions that complement your sailing with set-jetting experiences before or after your voyage, turning a standard cruise into a multi-dimensional journey through screen-worthy landscapes.
Avoid tourist traps and focus on authenticity (because we're not just here for the Instagram shot)
The most popular filming locations often become overcrowded, leading to disappointing experiences. I'll help you discover the hidden gems – the secondary filming locations that offer equally impressive scenery but without the crowds. My detailed itineraries include optimal timing for visiting high-profile locations and alternative options for when primary sites are too busy. I also emphasize authentic local experiences that provide context for the locations you're visiting, helping you understand the real culture that inspired your favorite shows.
For cruise lovers: imagine a Mediterranean itinerary that stops in Sicily, Malta, and the Amalfi Coast — each with its own silver screen connections. Or a Danube river cruise paired with a few nights in Paris or Prague, tracing cinematic footsteps through historic cobblestones.
🌿 Bonus: You Can Set-Jet Sustainably
According to Envisionit Agency, many set-jetters are pairing their fandom with eco-conscious values. That means:
Choosing green-certified hotels or cruise lines
The hospitality industry has responded to the set-jetting trend with properties that balance film-worthy aesthetics with genuine sustainability credentials. I can recommend accommodations that have implemented meaningful environmental practices while maintaining the luxurious atmosphere you've seen on screen. For cruise enthusiasts, I'll help you select lines committed to ocean conservation, reduced emissions, and sustainable supply chains.
Traveling during shoulder seasons to avoid over-tourism
The most picturesque filming locations often face serious overcrowding during peak seasons. By visiting during shoulder seasons, you'll not only enjoy more pleasant experiences with fewer crowds, but you'll also reduce the environmental strain on popular destinations. I can time your visit to coincide with optimal weather conditions while avoiding the worst tourist congestion, often saving you significantly on accommodations and experiences.
Supporting local guides and businesses instead of large chain tours
The economic benefits of set-jetting should extend to local communities, not just international corporations. I partner with locally-owned businesses, independent guides, and community-based tourism initiatives that ensure your spending strengthens the destinations you visit. These local connections often provide more authentic and insightful experiences than mass-market tours while minimizing the carbon footprint of your travel.
Balancing Iconic Sites with Hidden Gems
A sustainable set-jetting itinerary balances visits to famous filming locations with lesser-known spots that distribute tourism pressure more evenly. I can help design journeys that incorporate both iconic must-sees and off-the-beaten-path alternatives, creating a more balanced experience for both travelers and destinations.
I'm here to help you build an itinerary that's both epic and ethical.
🎟 Ready for Your Main Character Moment?
If you've ever found yourself saying, "Where is that?" while watching your favorite show — it's time to turn that curiosity into a vacation.
Set-jetting isn't just a trend; it's a new way of connecting with destinations through the stories that move us. Whether you're a film buff, a casual viewer, or simply someone seeking more meaningful travel experiences, there's something uniquely satisfying about standing in the exact spot where a favorite scene was filmed.
The real magic happens when you go beyond the frame – discovering the authentic culture, meeting the local people, and creating your own narrative in these cinematic settings. Your personal journey may begin with a familiar scene from a beloved show, but it will evolve into something uniquely yours, filled with unexpected discoveries and genuine connections.
Let's plan something unforgettable, inspired by your favorite screen stories but grounded in real-world wonder. Your red-carpet adventure is just a message away.
📩 Reach out at: [email protected]
📞 Or book a free 30-minute planning call: https://calendly.com/diane-platinumeventsnc/30min
Platinum Events & Travel — Expertly Planned. Effortlessly Enjoyed.